Photography of your event is not just for now. Not only can you re-purpose your content over the next 12 months (or more) making it an extremely cost-effective method of gathering content., but you can use it for so much more.
I’ll keep this brief as there are way too many advantages to documenting your event using both photo and video to cover in one short post. Professional event photography captures important moments, speakers, and attendees, preserving memories and providing valuable content for future marketing efforts. Not only that, but you can also examine layouts, stands, positioning of speakers, lighting and so much more in the cold light of day taking any lessons learned forward to improve your next event. (Video can also play an important role in these circumstances and many of our clients take advantage of our Photo/video teams to deliver their event coverage). It is important that your photographer has a thorough understanding of your brief and where you want to take the project in terms of image use. (take a look at our Importance of a good brief post)
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